Just because you can't see it, 
doesn't mean it's not there.
Active Blind Spot Assist



Agency: BBDO Chile
Client: Mercedes Benz
ECD: Jorge Muñoz, Marcelo Con
CD: Felipe Bobadilla Agouborde
AD: Marcelo Moya Ochoa, Andrés Cominetti
CGI Studio: JP1985
CGI Director: Jorge Peña
3D: Benjamin Downey
Creative Retouching: Naturarquista
Executive Production: Acsa Achurra


One of the most constant threats while driving is to have a vehicle appear from nowhere, which can put your life and the life of others in danger.
Is a common accident caused by the blind spot in your vehicle, a place that you simply can't see from the driver's seat.

Active Blind Spot Assist is a Mercedes-Benz technology that gives the driver an audio and visual warning if a vehicle is in the car's blind spot, to avoid this kind of collisions, making the roads safer for everyone.

To convey such a concept, we created 3 sculptures that really cast the shadow you see when lit from each direction.
Again, just because you can't see it, doesn't mean is not there.

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