Birthday cake
for unexpected birthdays. 
 
Easy Cake is a special pre mixed flour that allows you to prepare chocolate cakes in a very short time.
Like when you didn't knew you were gonna need a cake.
Process
Rough sketch
Second sketch by Felipe Sáez
Color sketch by Felipe Sáez
Photo selection and base comp before retouch
BBDO Chile for Carozzi – Mont Blanc
 
Executive Creative Direction: Jorge Muñoz, Marcelo Con
Creative Direction: Felipe Bobadilla Agouborde
Copywriting: María de los Ángeles Contreras, Leonardo Aravena
Art Direction: Marcelo Moya Ochoa, Andrés Cominetti
Photography: MCM Studio
Retouching: Sergio Duarte / doarte.cl
 
 
 

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